Digital Identity

Ideas Alive

The following blog posts are from students in Introduction to Innovation to Entrepreneurship at Muhlenberg College. This is our laboratory space where we play with ideas. If you have arrived at our site as a visitor please feel free to look around and comment.

In “Blogging to Establish Your Digital Identity,” the author describes the usefulness of blogging in finding work after graduation and improving your writing skills. The article also details how writing a blog is an effective and somewhat easy way to showcase your work and expertise while also enlarging your digital footprint. The author identifies three problems people often see with starting a blog: it’s time consuming, it’s difficult, and it’s expensive. In reality, blogging can help shorten the time it takes someone to write, many find it to be not that challenging, and new platforms allow writers to blog for very low costs. Therefore, blogging seems to be a fun, appealing way to sharpen your writing skills and gain more exposure online.

In this article, the author suggests that we google ourselves to discover our digital imprint, which was the topic of our last post. When I searched myself for the last activity, I found a few articles related to my business, several of my social media profiles, and some pages about my time on the high school football team. I was pretty satisfied with the content of what I found as I thought it portrayed me in a positive light, but I was disappointed at how long it took me to find the content. My name, Matt Steiner, is relatively ordinary, so my search yielded tons of results, the vast majority of which had nothing to do with me. Starting a blog could be the solution to this problem by increasing my digital presence and associate my name with more professional, respectable work.

The popularity of social media and the internet at large has increased the need to maintain a good, positive digital presence. Being able to control the blog’s content makes it an appealing opportunity because then I would have the power to portray myself as I want to be portrayed rather than leaving it up to other anonymous websites. This last point is especially important to young college students like myself because we will soon be entering a very competitive workforce run by employers who understand the importance of the digital world. Anybody who is interested in having a job in the near future should look into starting a blog; after reading “Blogging to Establish Your Digital Identity,” I certainly am!

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 Digital Identity

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