If you’re a foodie and Breaking Bad fan, you might have heard of the Los Pollos Hermanos pop-up restaurant that was open for two days last April in New York. The pop-up was strategically operating to introduce a new season of AMC’s series, Better Call Saul. While the restaurant attracted almost 2,000 visitors in its running, it failed to offer popular menu items that fans expected would be there. I definitely think this was a good advertising stunt for the Breaking Bad spin-off, but I think the pop-up should offer a full menu selection if it wants to be successful as a permanent restaurant.
Los Pollos Hermanos attracted a lot of attention, as the first people on line waited four hours before opening. There was a lot of excitement because many people had the idea of trying an item that was served on the show. The only thing that they could order, however, was curly fries with three dipping sauces even though the menu showed rancheros, breakfast tacos, burritos, burgers, and chicken platters. The restaurant seemed more like a showcase or “mini-museum” as one source states. The interior exactly resembled what the fast-food chain looks like on Breaking Bad, so it was a great nostalgia project for fans who miss the show. Los Pollos Hermanos gave out branded cups and stickers that said, “I tried the curly fries” to further their marketing.
The restaurant stopped in ten more cities across the US, before making it down to Los Angeles. Sources said that the mid-West establishments drew more attention because they were closer to the actual setting of Breaking Bad (Albuquerque, New Mexico).
Los Pollos Hermanos would be a great addition to our fast-food competition and I think people all across the country would eventually try it out as long as they operate with a full menu. AMC has made a lot of money over Breaking Bad’s 6 seasons and Better Call Saul’s 4, so I think it would be an interesting venture to test out the market.
To further raise awareness for the chain, I think it would be a great idea to have a signing if the restaurant would open in a permanent location. Popular characters such as Walter White (Bryan Cranston), Saul Goodman (Bob Odenkirk), Jesse Pinkman (Aaron Paul), and Gus Fring (Giancarlo Esposito), would make the restaurant instantly popular.
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